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  • How Brands Use Virtual Storefronts to Make Smarter Decisions

    In the high-stakes world of consumer branding, guesswork is expensive. Every decision—from packaging design to price point—can make or break a product launch. Yet, so many brands still rely on…

  • The Real Cost of Skipping Research: 5 Ways It Hurts Consumer Brands

    In the fast-paced world of building consumer brands, it’s tempting to leap straight into product development or launch with gut instinct and aesthetic brilliance. But skipping research? That shortcut can…

  • Product Updates – April 8, 2025

    Another week down, and the engineering team is leaving no stone unturned, refining every corner of Plural to make it feel second nature. This week, we’re rolling out several quality-of-life…