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  • Ready Player: What Brands can Learn from Games

    The fusion of gaming environments with traditional consumer interactions presents a paradigm shift in how brands engage with their audiences. This comprehensive report examines the intersection of gaming and consumer…

  • Sourcing the Secret Sauce: Consumer Panels

    In the fast-paced and ever-evolving Quick Service Restaurant (QSR) industry, consumer panels and focus groups play a pivotal role in identifying and shaping emerging trends. These tools offer businesses a…

  • Understanding Consumer Intelligence Platforms

    What Are Consumer Intelligence Platforms Consumer Intelligence Platforms are the backbone of modern marketing strategies. They’re powerful data management tools that bring together and analyze customer data from various sources….

  • New Codes of Consumers: L’Oréal x Wise Things x Neon VC

    Following turbulent post-COVID years, next-gen consumers are adjusting. We explore what brands should be fluent in for 2024 to align with consumers’ evolving needs, which are constantly in flux.